Be sure to check your messages for accessibility and ease of use. If your customers can not see what you are forwarding to them, your efforts will be wasted. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Incorporate quizzes, surveys or trivia into your mobile marketing strategy. A quiz or a game popping up on their phone is more likely to engage consumers than a plain advertisement. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Use your website to your advantage. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. This way, customers are able to conduct business with you from their cell phone.
Use QR codes to expand your branding and to entice customers. QR codes allow you to easily share coupons, promotions, and discounts. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. These codes help you communicate with an increasingly digital audience.
On your site in particular, you need to learn to say more with less in your mobile content. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Mobile marketing is all about concise advertising.
Clarity and simplicity are the keys to a good campaign. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. Mobile keypads are extremely tiny and can become very frustrating to use. Keep the message to a must know basis. A/B testing can be a useful strategy in developing a mobile landing page. Testing is important in the mobile world, just as it is in any other environment. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Going forward, use the most successful page.
Do not send text messages to your customers too early in the morning or late at night. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.